Glenview, IL, CCL Label (www.ccllabel.com); a leading supplier of innovative premium package and promotional label solutions for the world’s largest consumer and healthcare corporations; is using Hallcrest Liquid Crystal Ink to create Magic Vision "Rub and Reveal" labels. These labels encourage interaction with a product label\brand.

Hallcrest Thermochromic Inks are "Touch Sensitive", revealing your multi colored message when rubbed by the consumer. The image is printed with a high speed rotary screen printer, resulting in a vibrant multi-colored image when touched. The emerging image covers the color spectrum, appearing fast and giving your message "POP."